Inspired book
How great companies build great products. Probably the most influential modern product-management book.
How great companies build great products. Probably the most influential modern product-management book.
why it matters
If you work with product managers, this is what they're trying to do — and most product managers don't pull it off. Reading it lets you tell the difference between PMs doing it well and PMs going through the motions, and tells you what to push for as an engineer working with product.
key ideas
- Product discovery is separate from product delivery — most teams collapse them and ship the wrong things faster
- The four risks: value, usability, feasibility, business viability. Each requires different validation
- Product trios: PM, design, eng working together as peers
- Empowered teams given problems to solve, not features to build
- OKRs as a way to set direction, not measure performance
who should read it
Engineers who want to work better with product, and aspiring product engineers. The follow-up *Empowered* (Cagan) is also worth reading.